Releasing the new single just five days before the release of his fifth studio album Mr. Morale & The Big Steppers, the rapper clearly has a lot planned for his fans this week.
In the music video for The Heart Part 5, directed by Lamar and Dave Free, Lamar morphs into deep fakes of O.J. Simpson, Kanye West, Jussie Smollett, Kobe Bryant, Will Smith and Nipsey Hussle.
The track samples Marvin Gaye’s 1976 single I Want You,” and Lamar picks up where he left off on 2017’s The Heart Part 4.
READ MORE: EURO TO NAIRA EXCHANGE RATE.
The music video also includes a “special thanks” to South Park creators Matt Stone and Trey Parker.
Lamar’s recent releases have been tech-savvy as he announced the release of his album last month via a new Oklama website.
Using the website, he also announced that Mr. Morale & The Big Steppers would be his last release on TDE.
“May the Most High continue to use Top Dawg as a vessel for candid creators. As I continue to pursue my life’s calling,” he wrote. “There’s beauty in completion. And always faith in the unknown.”
POUNDS TO NAIRA EXCHANGE RATE? VISIT ABOKIFX RATE TODAY.
Kendrick Lamar’s fifth studio album follows his Pulitzer Prize and Grammy-winning album DAMN., which peaked at No. 1 on the Billboard 200 chart in 2017.